I’m Madoka
My experience trying to understand culture began at a young age - moving from country to country every few years, I learnt to observe, pick up languages and social cues. I have spent my formative years in countries like Pakistan, Belgium, Austria, Russia, Singapore, Wales, Scotland and Switzerland - as well as Japan. I have a B.A. from ICU in Tokyo, where I studied International Relations and Communication Studies.
For the past 10+ years I have been freelancing as Japan Creative Insights. I’m particularly passionate about food and beverages but also have extensive experience in beauty, personal care and wellness along with technology. Outside of work, I enjoy cooking and posting on Instagram , crafts (knitting, crochet, cross stitch and bead work), yoga and pilates.
Experience
After working at a boutique market research firm in Tokyo, Madoka has been working as a market researcher on a freelance basis since 2013. Her expertise includes Food & Beverages, Beauty & Personal Care and Technology.
Some of her career highlights include writing trend reports for Euromonitor, Mintel and the Canadian Embassy in Japan, contributing to the launch of a Red Bull product through home use tests, running a functional beverage themed trend safari in Tokyo and conducting ethnography across the country meeting runners of all ages, and getting to watch a lot of anime for her Semiotic analysis contribution to a report on the future of Anime.
Podcast
A Journey of Resilience: Madoka's courageous battle with bipolar disorder, medication adjustments, therapy sessions, and an eight-year struggle with alopecia form the backdrop of her remarkable journey of resilience. Through her unwavering determination and indomitable spirit, Madoka emerges as a beacon of hope and inspiration for all who listen.
